"Abel’s biochemistry of scent, Kat Burki’s intelligent collagen care, HABELO’s hand-focused science, Winter Arc discipline, and the new metaphysical beauty wave.
Radical isn’t a word I use easily. In most areas of life, I don’t even like it. In beauty, I do. Here, being radical means going a bit punk, choosing to move against the current in a landscape where it’s so easy to copy, paste, and launch another “nice enough” product.
To be radical in beauty takes energy, commitment, and a real appetite for risk. Risk of not being understood. Risk of being “too early,” too complex, too expensive. Risk of hearing no, again and again, and still deciding to do it your way. It means refusing to release a product until it feels necessary, not just new. It means building formulas that can’t be reduced to marketing slides. It means accepting that you might lose some sales or retailers in the short term because you’re not willing to dilute the idea." by Jalila Levesque
That’s the thread connecting this week’s stories on www.futureofskin.care
"And in Beauty Anthropology, we look at vibrational beauty and 5D language through the lens of brands like ieró Beauty™. It’s a space that can easily drift into clichés, but when you strip it back, the core idea is simple and old: products that consider how you feel, not just how you look. Formulas that pay attention to mood, ritual, and energy, as much as to collagen and barrier repair. It’s not radical in the aggressive sense; it’s radical because it dares to say that efficacy isn’t only about percentages, it’s also about what you experience when you use something, and how that shapes consistency over time."
Please read the full article here: https://futureofskincare.substack.com/p/when-beauty-refuses-the-easy-way